Everyone knows that the US Soccer team is all but certain to go down in flames sometime between now and the finals of the FIFA World Cup on July 11. And for American fans, that could be wonderful thing, researchers say.
A recent study by a team at Ohio State University looked at 113 college football fans as they watched a game between their school’s team and that of an arch rival. The subjects were asked to watch a particularly crucial game and then log their emotional state during commercial breaks. They also logged their perception of their teams’ chance of victory. It turned out that fans who thought the game was the most enjoyable were those who were convinced at some point during the game that their team would lose – but then watched as the team turned around and managed to win. From the press release:
The results showed how important negative emotions were to enjoyment of the game. “When people think about entertainment in general, they think it has to be fun and pleasurable. But enjoyment doesn’t always mean positive emotions,” [said study co-author Prabu] David. “Sometimes enjoyment is derived by having the negative emotion, and then juxtaposing that with the positive emotion.”
… “You need the negative emotions of thinking your team might lose to get you in an excited, nervous state,” [study co-author Silvia] Knobloch Westerwick said. “If your team wins, all that negative tension is suddenly converted to positive energy, which will put you in a euphoric state.”
In a sense this study (which seems to me far from rigorous) offers up a pretty unsurprising conclusion: ask any screenwriter about how to craft a gripping plotline, and they’ll tell you that the hero must find herself in the grip of a seemingly inextricable problem at the end of Act Two.
But this study’s results also serve as a reminder of a larger, and very important point: that the pursuit of unalloyed pleasure is a doomed undertaking. Continue reading What Makes Sports Fans Happiest: Fear and Despair







